The Philippines’ premier e‑commerce community since 2003

Our story

DigitalFilipino Club is an e-commerce community created by Janette Toral on December 25, 2003.

1. 2003The Club is foundedJanette Toral starts DigitalFilipino Club as a home for Filipinos building businesses online.
2. Since thenMeetups, conferences and trainingWe organized regular meetup events, conferences, consultations and trainings for members.
3. A pauseSupporting a growing industryWe took a pause for a few years to support a growing e-commerce organization.
4. 2023Back for 100,000 MSMEsOn the 20th year of DigitalFilipino.com we came back to support the government’s advocacy of enabling 100,000 Filipino MSMEs to do business online.

What members get

• Free coursesStep-by-step programs on e-commerce, digital marketing and running a store.
• Free resourcesWorksheets and references you can download and use right away.
• DigitalFilipino guidesLong-form guides on Philippine e-commerce, laws and online selling.
• A community on ViberAsk questions, get feedback on your store and hear about live sessions.

How the Club works

1. Actionable trainingHands-on, step-by-step lessons that MSMEs can follow at their own pace.
2. A community that answersAsk questions and get feedback on your store from members and mentors on Viber.
3. Free consultationMembers can ask for help with their website and digital marketing plans.

Janette Toral

E-commerce advocate, digital influencer and educator. Janette founded DigitalFilipino.com and the Club and has worked on Philippine e-commerce development, research and training since the early days of the internet in the country.

More about Janette · Contact the Club