Storytelling & Your Website Content

Developing a story for your e-commerce website content.


We will cover the following topics in this learning module:


What words best describe your brand? What should you communicate as differentiation?

Buyer Persona

Who is your target market? What are your assumptions about them? How do you validate your assumptions?


Create content that resonates with your target market.

Don't stare at the screen not knowing what to write about.

Our write-up process will make things easier for MSMEs to connect to their target market. The content for this learning program will be available on October 28.