Innovation and Ideas Forum
E-Commerce, Search, Local, Mobile, Social Models and Trends for 2012 by Gillian Muessig of SEOMoz
Handouts: DigitalFilipino E-Commerce Summit 2012
Lesson Learned in Promoting Group Buying in the Philippines by Alfie Sy at DigitalFilipino E-Commerce Summit 2010
E-Commerce Lessons Learned in Indonesia by Shinta Dhanuwardoyo at DigitalFilipino E-Commerce Summit 2010
Lessons Learned in Running a Group Buying Business in the Philippines by Eddie Lee at DigitalFilipino E-Commerce Summit 2010
State of Internet and Mobile Commerce Market Growth in the Philippines 2010 by Donald Lim at DigitalFilipino E-Commerce Summit 2
Philippine E-Commerce: Preferred Marketplaces and Payment Method by Bjorn Pardo at DigitalFilipino E-Commerce Summit 2010
Jollibee Foods Online Delivery E-Commerce Experience by Manolo Almagro at DigitalFilipino E-Commerce Summit 2010
Sponsorship and Marketing Opportunities at DigitalFilipino E-Commerce Summit
State of Internet and Mobile Commerce Market Growth by Donald Lim
Building and Managing an E-Commerce, Internet Gaming, and Outsourcing Business during a Global Economic Crisis by Enrique Gonzal
Creating a Niche and Identifying Your Online Target Market by Stephanie Caragos
Search Engine and People Friendly Web Design: How to Make Site Visitors Click! by Jan Alvin Pabellon and Arnold Alvarez
The End of Faceless Brands: How the Internet has Forced Brand Marketing to Personalize by Brad Geiser, Co-Founder, GeiserMaclang
Delivering Advanced Search Engine via Next-Generation Networks by Ryan Ricardo of DataOne Asia
E-Commerce as a viable retail market outlet for SMEs: RegaloService.com, e-Philippines Adventure Travel & Destinations Experienc
Improving E-Commerce Sales Performance by Dustin Andaya of IslandRose.net at DigitalFilipino E-Commerce Summit November 12, 2009
Challenges and Opportunities in MOBILE MONEY TRANSFER: Implementation of GCASH by Rizza Maniego-Eala of G-Exchange Inc.
The Future of E-Commerce is Mobile by Chito Bustamante of Chikka.com
E-Commerce Policies and E-Government Growth in the Philippines by Ludy Yaptinchay, Supervising Director, Department of Trade and
Building Online Trust: Making E-Commerce Secure Against Fraud by Jovel Cipriano of PinoyDelikasi and Mannix Pabalan of AyosDito.
Measuring Blog Advertising Effectiveness by Eric Ramirez of Nuffnang Philippines
Make Self-Service Advertising Platforms Work for You: Going Beyond Clicks by Aileen Apolo of Google and Carlo Ople of Friendster
Sponsors & Exhibitors: DigitalFilipino E-Commerce Summit on November 12 & 13, 2009 at Hotel Intercontinental Makati City
Presentation Materials at DigitalFilipino E-Commerce Summit
Moving Towards 4th Generation E-Commerce by Edward Ling and Eddie Lee of SMILDS.com at DigitalFilipino E-Commerce Summit Novembe
State of Internet and Mobile Commerce Market Growth (handout)
Donald Lim believes that Internet and mobile commerce is gradually taking off in the Philippines. He shared market figures on Filipinos buying online and type of products being bought. He also looked into the latest market study with cross analysis on the technographic and psychographic behavior of our new generation of digital sellers and buyers.
The above topic was presented by Donald Lim during the DigitalFilipino E-Commerce Summit last November 12, 2009 at Hotel Intercontinental, Makati City
Mr. Donald Patrick Lim is the President and CEO of Yehey! Corporation, the Philippine’s no.1 search engine and Internet portal. He took the helm of a bleeding company and turned it around by reverse engineering the business model and transforming the company into a digital marketing holding company that is now dominating its market niche. He is also President and CEO of Media Contacts Manila, a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.
Before Yehey, Donald used to be the Vice President of Marketing of the Philippine Daily Inquirer, representing the company in various marketing local and international functions. Starting as a division head and manager of classifieds, he moved up to become assistant vice president, and eventually vice president, all in a span of three years, after doubling the revenues of the Classifieds department, launching new Inquirer products, and pioneering award winning marketing projects and promotions. It is during his time with the Inquirer that he launched the first ever multi-media marketing campaign Inquest, that garnered numerous awards in Europe and Asia as the most outstanding digital integrated campaign.
Donald is a product of the management program of the Ateneo de Manila University, and finished his MBA with distinction from Murdoch University. Currently, he is finishing his dissertation on mass media for his DBA program with the University of Phoenix. Apart from these, Donald also has a diploma in Interior Decorating, a Diploma in Executive Management, and a Diploma in Hotel and Restaurant Management. Finally, Donald has finished Pelmanism from the Pelman Institute in Sydney, Australia.
Aside from his full time job now with Yehey!, he oversees five other businesses of his own, and also does management consulting for up and coming brands and businesses. Donald is one of the only 24 Certified Professional Marketers in the country, and one of the first to be awarded the Certified Entrepreneur title by the Canadian Institute of Entrepreneurship. He now sits as part of the technical panel of the Commission of Higher Education, and have also been awarded the Dr. Bienvenido R. Tantoco Sr. Professorial Chair in Marketing by the Jose Rizal University. Most recently, Donald has been awarded the Young Market Masters Award in Online Marketing.
He is one of the youngest to serve as President of the Philippine Marketing Association, the biggest gathering of marketing professionals in the Philippines. He is also the founding president of the Internet and Mobile Marketing Association of the Philippines. Through IMMAP, the industry was able to create its own industry code of ethics, industry awards, the biggest industry Interactive Summit, and other digital initiatives.
He is affiliated with various leadership organizations, being an active member of the Management Association of the Philippines, and currently a director of the Manila Junior Chamber. Finally, Donald serves as the board of Trustee of Operation Smile, a non-profit, volunteer service organization that provides free reconstructive facial surgery for children with cleft lips.
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